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I’d like to add that you also will have a lot of problems in search engine optimization process, coz when you submit your website in directories or when you try to exchange links sometimes your website will be rejected coz of the domainname which is of 3rd level. Social media is definitely the new buzz word in marketing and for some businesses it is a critical new channel to reach and engage their target market. Certainly for bloggers and content publishers social channels are an excellent want to spread their content and increase readership. But traditional businesses too can make use of social media to grow their business. It is a big subject which would take way more room than we have here. I recommend starting with this excellent introductory Guide to Social Media as well as the excellent Convince & Convert blog , both of which are well respected authorities in online marketing and social media in particular.